Within an urban environment, the existence of concrete
typifies the mundane and the ubiquitous, the everyday and the ordinary. It
forms the basis of our infrastructure, our roads, footpaths and buildings. Taking
this as our foundation, we explored transforming concrete through capturing it
splayed with light and shadows, its intricate angles and lines, its texture and
form, to create the ‘everyday aesthetic’. Playing with perspective and close-up
shots, we aimed to create striking, iconic and powerful images. This was
enhanced through our editing in iPhoto, which used high contrast and saturation
to enrich and deepen the colours, adding tones of golden yellow and steely blue,
or transforming the image through an impactful black and white adjustment. The
use of colour, or lack thereof, demonstrates the transition from warm, earthy
tones of classic forms of concrete, to the cooler, harsher contemporary and ultramodern
urban landscapes. Constructing the video, we chose upbeat, modern techno music
with a strong pulsing vibe, reflecting both the urban, modern ‘concrete jungle’
and the bold, dramatic theme of our images. The complete effect aims to transform the mundane, dull and largely ignored
feature of concrete in our everyday lives, constructing the everyday aesthetic
through capturing and enhancing the simple and overlooked beauty and dramatic
appeal of an urban concrete environment.
Sophie Rosenthall (43052045) and Laura Webster (42852137)
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